I have tended to go for a look that uses HDR techniques, but still tries to give the photo a realistic look, and not providing an image that was an unrealistic representation of the scene. However, I have tried my hand at more hyper-realistic techniques recently, to give a particular scene more edge, and yes something beyond reality. In another sense, going for a bit more detail in architectural pictures. It is important to note that the hyper-realistic look is not suitable for all HDR scenes, and I will certainly stick to my usual HDR techniques for landscape scenes, away from an urban environment.
This picture was taken on the Oxford photo walk recently, and the idea as stated above, was to give it a look perhaps beyond reality (even though of course all the details were there when I took the picture).
I hope you like it, but in any case, let me know what your thoughts are on 'hyper-realistic' HDRs.